I'd like to believe you're right, but this is the FIRST breakfast that is $15 and not the decade old price of $10, and we can't get 40 people as it is. I'd really like to believe that the number of people that have gone to these has shrunk to such a point that there's nobody left but a few old timers, and that's the reason we're falling short. Sadly, maybe the price point is the problem, and people who will think nothing of blowing $25 for a paltry box of .380 ammo are balking at spending $15 for the chloresterol equivalent of a full cylinder of 500 S&W ammo....
And then there are the infamous Gopher coneys, which are the ballistic equivalent of a 50 BMG round with the AP RDX explosive penetrator bullet.