3rd Edition Now Shipping!

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3rd Edition Now Shipping!

Postby Michael Martin on Fri Mar 12, 2010 2:57 pm

Hi all,

I wanted to let you know that we’ve just released the Third Edition of our book “Minnesota Permit to Carry a Firearm Fundamentals.” This was a significant update, with almost no part of the book left untouched. In addition to the larger size (it’s about 30% larger than the previous editions), we’ve also added more than 50 pages of new content and almost 100 new color photos and custom illustrations, and we've given the book a brand new "look" as you'll see below. Most significantly, we’ve dramatically increased the topics around conflict avoidance and situational awareness, and we’ve also revised the topics around a “use of force,” to provide more advice to readers on how prosecutors will analyze any claim of self defense. We’ve also dramatically increased the topics around the physiological reactions, which went from one page to 18 pages, with lots of custom illustrations to explain the topics.

Cover.jpg
Cover.jpg (108.66 KB) Viewed 4872 times


Here are a few examples from the new book:

Chapter One was significantly expanded to include new detail around situational awareness and conflict avoidance, and expanded discussions on the color codes, mental preparation, and other topics, including more than a dozen new custom illustrations.

Situational Awareness.jpg


Condition Red.jpg


Chapter Two and Three were revised, including retaking every single photograph to make them as high resolution as possible. We’ve also included a number of new custom illustrations to explain topics such as “What happens when the trigger is pressed?”

Cutaway.jpg


And yes, this is Westberg:

Trigger Reset.jpg


For our chapter on shooting fundamentals, we’re much more focused on “instinctive” options in this edition, and we've included a detailed discussion of point shooting versus sight shooting, with of course, new illustrations to explain the topic.

Stance.jpg


Chapter Four was revised to include minor updates to Minnesota law, and reciprocity/recognition agreements; and Chapter Five was revised to include a number of scenarios, and more information about how prosecutors will evaluate a claim of self-defense.

Property.jpg


Chapter Six includes the most significant revisions, in particular, the topic of the physiological reactions that are typically experienced during violent attacks. As you’ll see in the examples below, every one of the reactions is now explained with a set of custom illustrations, not only explaining what happens, but why it happens, and how we can work them into a training plan.

Long Route and Short Route.jpg


Adrenaline.jpg


Chapter Seven was also revised with all new gear illustrations and discussions; and Chapter Eight includes a number of great new drills that were put together with the help of Rob Pincus. Other changes include heavier, coated paper, which helps the illustrations to really pop-out, but can still take pencil or pen notes. Lastly, the book is now being published under the name “Key House Press” (http://www.keyhousepress.com) rather than our training company, Minnesota Tactics.

The book is now available on Amazon.com at a cost of $27.95. That’s one dollar more than the previous editions, but the book now comes with free shipping and handling, so the net cost of the book is about $2 less than the 1st or 2nd editions. Bill's has also been restocked, as has Joe's Sporting Goods and all metro Borders Bookstores. Although the cover price has increased, we’re not increasing instructor pricing, so please let me know if we can provide books for your classes! For bulk orders you can PM me, or email me at michael@keyhousepress.com.

I’ll be at Old Country Buffet tomorrow and the Gopher on April 3rd with the entire family, so if you’d like an autograph from either of these famous young men:

Introduction.jpg


I’m sure they’d be happy to oblige.

Thanks all!

Michael Martin
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Re: 3rd Edition Now Shipping!

Postby Bessy on Fri Mar 12, 2010 3:05 pm

I was lucky enough for Mike to mail me one of these. I will be ordering more for my students, compared to the 2nd edition the production value on this book is much higher. Considering the high quality of the 2nd edition, that's saying something. IMHO this is THE BOOK. Keep up the excellent work.
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Re: 3rd Edition Now Shipping!

Postby Squib Joe on Fri Mar 12, 2010 3:08 pm

Very impressive update. Our new editions were selling within an hour of being stocked.
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Re: 3rd Edition Now Shipping!

Postby Stradawhovious on Fri Mar 12, 2010 3:09 pm

Thanks for the heads up! I'm anxioulsy looking forward to purchasing one of these. 8-)
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Re: 3rd Edition Now Shipping!

Postby plblark on Fri Mar 12, 2010 3:13 pm

Had a chance to teach a class from these last weekend and the students really liked the new graphics and the extended presentations on awareness and physiological reactions.
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Re: 3rd Edition Now Shipping!

Postby princewally on Fri Mar 12, 2010 3:19 pm

It'll be available in my classes starting next Saturday. I'm impressed with it.
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Re: 3rd Edition Now Shipping!

Postby Bump on Fri Mar 12, 2010 3:24 pm

Worth mentioning!

If your going to buy the book from Amazon use the link in the portal page so MnGunTalk gets the small referral fee!


viewtopic.php?f=4&t=5348
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Re: 3rd Edition Now Shipping!

Postby westhope on Fri Mar 12, 2010 3:58 pm

Picked one up from Cobb at the Mankato Gun Show last weekend.

Excellent book. I thought your first one was great. This one is much better. Photos are great. Graphics are great. Great layout. Good reading. Everything covered.

The only thing I liked more about the first book was the ring style binder. It layed open better to teach from. (But occasionally the last couple pages would come out of the ring binder and I would have to put them back in. Very minor gripe.)

Great book to teach from and a great reference book for the students later.

Highly recommended.
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Re: 3rd Edition Now Shipping!

Postby plblark on Fri Mar 12, 2010 4:09 pm

westhope makes a good point on teaching now and reference later. I find the examples and especially the graphics give me a good jumping off point for classes. The images really illustrate the ideas being presented and are well received. Then the student goes home and reads the book, which should help with retention. After that, they have a reference for themselves but because it clearly and concisely conveys the ideas and is so graphical it can also serve as an easy aid in presenting the info to friends or interested parties.
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Re: 3rd Edition Now Shipping!

Postby rtk on Fri Mar 12, 2010 4:10 pm

"And yes, this is Westberg:"

Oh God, now I suppose he won't talk to me anymore now that he is famous. :roll:
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Re: 3rd Edition Now Shipping!

Postby westberg on Fri Mar 12, 2010 4:11 pm

rtk wrote:"And yes, this is Westberg:"

Oh God, now I suppose he won't talk to me anymore now that he is famous. :roll:

Your good to go, you can carry my gun bag for me. :P :lol: :lol: :lol:
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Re: 3rd Edition Now Shipping!

Postby rtk on Fri Mar 12, 2010 4:14 pm

westberg wrote:
rtk wrote:"And yes, this is Westberg:"

Oh God, now I suppose he won't talk to me anymore now that he is famous. :roll:

Your good to go, you can carry my gun bag for me. :P :lol: :lol: :lol:



Well...That would make about 3 of the Westberg clan that I need to carry range bags for. :lol:
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Re: 3rd Edition Now Shipping!

Postby Michael Martin on Fri Mar 12, 2010 4:55 pm

westhope, it was a really tough call between sticking with the wire binding or going with a standard (or "perfect") binding. In the end, we decided to go with the standard binding for the reason you pointed out - when the book was getting a lot of use, the pages could occasionally fall out of the wire binding. I know that mnglocker is going to be disappointed as well, since he liked leaving his copy on the bathroom floor for easy reading. I may have to create a special edition for him…

mnglocker, next time I see you, I’ll give you a free replacement, and a burn bag to dispose of the old one.
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Re: 3rd Edition Now Shipping!

Postby cobb on Fri Mar 12, 2010 6:21 pm

I guess I am always the exception, I had a Nosler Ballistic tip that I recovered that never expanded, I am the only one that has witnessed multiple times of Winchester White Box failure to fire and I have never had any pages tear out of one of the ring bindings of Michael's book. I had one book that got passed around in every class for students to look at, always packed around in one of my totes with the rubber training gun and other training paraphernalia packed in around it. The book was beat up, cover was dirty from being handled so much, had River Valley Training written across the cover, but I still got $5.00 for it at the last gun show. :D

I have not had a chance to fully review this new book yet, but I have to assume it will be another good product put out by MnTactics.
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Re: 3rd Edition Now Shipping!

Postby westhope on Fri Mar 12, 2010 8:08 pm

Cobb wrote:

but I still got $5.00 for it at the last gun show.


NO YOU DIDN'T! I got you the $5. I was sitting behind your table and talked the guy into buying it. You were talking with ttousi the whole time.
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