I'll pay a little more for product if I'm getting something in return. In a sense, that "little more" pays for the service, convenience, ambiance, whatever I value. Paying Gunstop Reloading an extra $.005 per primer is OK by me. I don't buy everything that I need from him. But I do give him some support by buying all of my hardware, powder, and about half of my primers from his business.
Everyone has their limits. I'll pay a local retailer an extra $50-$75 for a gun verses buying online and doing a local transfer. It's a convenience thing. I would not pay the inflated prices that some retailers charge ($100s more at times) especially since often times their service is poor and their staff is ignorant.