Based on the positive comments of other board members I swung in to the Wolf's Den for the first time today. The guy's in the shop...including the customer's were all friendly and offered to help with any questions I had. The guy behind the counter didn't even look at me funny when I asked my noob question of what the "BB" behind the SWC meant on the box of cast bullets I was looking at.
Overall a positive experience, and I will make a point to do business with them when I am on that side of town.