Smith & Wesson wants to change its name???

[crbutler]

Is what they are going to do basically change S&W to a division of what used to be S&W and the larger company owns a bunch of subsidiaries?

I.e. Corporate reorganization?

Or is this changing S&W to outdoor whosis who makes trade marked S&W items along with other items?

I.e. Rebranding.

Looks to me like rebranding.