I have thought about this some, these companies deciding a feel good moment is worth more to them than the customers and dollars they will lose. They will see how much this will cost them, some I believe will go out of business (looking at you Dicks). I know I will more concious of where I spend every dollar!
We also need to make sure we try hard to reward companies that stand up against the anti-gunners, I will make an effort to buy some Hornady ammo, maybe a reloading die set too! If every pro gun person spent $20 dollars with Hornady think of the signal that would send!
I believe this will be good for us in the end as we will know what companies truly support us pro-gun 2A people. We might even see companies start that focus their business on (say) people that carry as an example. I would so love an open carry grille and range!
Think positive and vote in november!