The KAK / McClain Youtube video put the PMC 147 grain FMJ ball bullet across the chrono @ 2250 FPS. That's the same as a 7.62x39 123 grain FMJ or a 300 blk running 125 grain FMJ pills in the same length barrel. The .308 will still have a slight advantage in terminal ballistics, but recoil is about 2.5x greater with the .308 and the muzzle flash + climb will be significantly greater.
If a guy has an investment in the AR10 platform and wanted a shorter/pistol style rifle with which to interchange mags & ammo why not? I'm mulling over adding a 6.8 SPC AR pistol to the collection down the road to share mags + ammo with it's 18" safe-mate for those times I end up deer hunting in a slug zone and don't want to haul out the 12 gauge. To each their own, right? There are plenty of guys running around with 5.56 NATO/.223 SBR-pistols because of the ease of mag/ammo interchange with their rifles, though the performance of a 5.56 NATO/.223 cartridge out of a short barrel isn't exactly rocking anyone's world...