Under the order, the targeted companies have five days to show James why she should not take “an enforcement action” against their site. The Attorney General's office will be the sole decider if the companies have done enough not to be targeted.
If the targeted sites refuse to stop advertising and selling 80% lower receivers, the parts, and jigs within five days then the James will start fining the companies $5000 for each violation of the cease and desist order. It isn't clear what legal authority that the AG has to levy fines against companies for selling and advertising legal products.
https://www.ammoland.com/2019/09/ny-sta ... z60jZjyOhh
The article is worth reading in it's entirety.