I think the best quote I heard from someone (who happens to be gay) on this topic was "what gay person would be caught dead serving pizza at their wedding, and why would they bother doing business with someone who clearly and publicly denounces their lifestyle?" He agreed that a small, vocal number of folks in the GLBT community seem to go out of their way to stir up controversy and didn't agree, at all, with the attacks on the business or the family running it. Which sounds a lot like "letting the free market sort it out" to me, though I disagree on the dismissal of the idea of serving (good) pizza at weddings given how bad some hotel catering can be.

But clearly "the liberals" and "teh gheys" enabled by the liberal media are out to get you... better spin up the tin foil hat factory boys!
Do the actions of a few overzealous members of the open carry movement spitting on a woman in a wheelchair, "doxing" people who disagree with them or referring to women who disagree with them as "thugs with jugs" represent the views of all gun owners? No more than the actions of a few overzealous members of the GLBT community intimidating or threatening the owners of the pizza parlor.
Back to quotes on this issue, I felt like this was really on point:
"What you're getting is a [gay rights] movement that is dominated by a very small, very hardcore group of people, with very fringe views, who can be very aggressive. And we've seen this play out time and time again...in which you're not just getting arguments about policy, you're getting rank, pure intimidation." ... of course the original quote above replaced [gay rights] with "gun" and was captured in an interview with Chris Hayes of MSNBC. True story.