Okay, who's on first?? The bullets in the ad look like this:

First, the 124 grain weight AND round nose are typical for 9mm loads. The round nose is necessary for feeding in an autoloader, which would ONLY apply if you were shooting a Coonan. The most common weight for 357 loads is 158 grains, and the bullet shape is almost always the semi-wadcutter shown in gunfan''s post. Considering the length of a 357 case, there's plenty of room to seat the bullet wherever it's convenient to taper crimp it.
I am not at all certain that these good 'ol boys who probably live just down the road from me aren't ALL named Cletus, and stuck the picture of the 9mm bullet in the 357 spot in their cattalog.....
I'd mike the bullets to see if they are .355 instead of .357, and if they are then you have definitely wound up on FUBAR bayou.
Okay, just went to the Bayou website, looked up 9mm bullets, and this is what I found: (Look down at the bottom row....

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http://www.bayoubullets.net/categories/hi-tek-supercoat-bullets/9mm.htmlGEE!! Do those bullets look EGGSACKLEY like the listing for .357 bullets, or what??? RUN AWAY!!!!!!!